The Rockport Company
Sr. Manager Visual/Marketing
February 2014-August 2015
- Responsible for planning, development and implementation of brand marketing, omni-channel marketing strategies, content creation, marketing promotions, special events and public relations for retail stores resulting in $17 million in US retail sales.
- Directed a team, guiding them in the analytical process and the development of business goals through KPI’s (sales growth, consumer insights, product turnover and margin).
- Created and coordinated point-of-purchase, branding programs, showroom graphics, store window displays, direct mail, coupons, eMarketing content, community event collateral, product illustrations, and photography.
- Facilitated training with an entrepreneurial approach throughout the field organization, resulting in an average conversion increase of 10% over LY.
- Reviewed P&L statements weekly with leadership team.
- Created and oversaw the development and implementation of visual presentation strategies, support materials, collateral and services.
IKEA 1997-2014
B2B Manager Visual/Marketing
2005 - 2014
- Generated and executed strategy to successfully increase sales in coordination with company’s commercial calendar.
- Acquired $2.5mil in sales the first year.
- Created partnership with Metro South Chamber of Commerce to help increase awareness of the IKEA brand and range by sponsoringthe Small Business Expo.
- Merged with the Women’s Leadership Exchange to host Boston Business Conference.
- Partnered with South Shore Women’s Network to create Home Furnishing Seminars.
- Designed Home Furnishing training classes to share specialized product and home furnishing knowledge.
Sr. Design Manager, Retail Development
1997-2005
- Actively worked with executive team to create budgets, business and marketing plans, pricing strategies and project management details.
- Reviewed P&L statements weekly with executive team.
- Managed the creative development process by authoring briefs, creating and tracking timelines, developing thoughtful budgets (tied to metrics), protecting brand voice and images, and gaining approvals from retail partners.
- Collaborated with commercial team to analyze. plan and implement new layouts and communication strategy for retail store environments based on shopper insights, trends and competition.
- Directed and designed all in-store graphic campaigns.
- Created and coordinated point-of-purchase, brand marketing programs, showroom graphics, store displays, direct mail, coupons, community event collateral, product illustrations, and photography.
- Led and trained field team of 25 employees, including 4 managers.
- Built strong cross-functional (both internal and external) relationships.
ROCKPORT
OUR HISTORY
Rockport was founded in New England in 1971, forever changing the shoemaking business by incorporating the comfort of sport technology into stylish men’s and women’s footwear. Since their early days, Rockport has always believed that there should not be a separation between stylish shoes and comfortable shoes. This philosophy is manifested in the attention to detail given to both the design and level of comfort each shoe delivers. From the revolutionary launch of the lightweight dress shoe, DresSports, in 1983, to joining forces in 2006 with the adidas Group, and beyond, Rockport has continued to push the boundaries of classic footwear for men and women.
IKEA
BUSINESS CONCEPT
Vision and business idea
“To create a better everyday life for the many people”, this is the IKEA vision. Our business idea is “to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”.
We work hard to achieve quality at affordable prices for our customers through optimizing our entire value chain, by building long-term supplier relationships, investing in highly automated production and producing large volumes. Our vision also goes beyond home furnishing. We want to create a better everyday for all people impacted by our business.